Features
A Wegmans store in Pittsford, NY
ally faltered in explicit package labeling, losing a chance to specify grape types and features for easy consumer recognition. “If I’m a cultivator with an exceptional grape variety, I am ascertaining that I have a distinct PLU num- ber, UPC, or another identifier for that grape.” Savanello’s emphasis is on procuring the best variet- ies and grape sizes to prioritize the tasting experience over cost. “You’ll never discover a Flame in any of my outlets,” he asserts. “It’s about procuring the right taste. We’d rather source premium varieties for a superior taste profile than opt for a type that would lead us to a 99-cent price tag. That’s a race to the bottom, and that’s not our intention.” Produce Packaging Savanello offers two insights about produce packaging. First, packaging can promote the sale of larger quantities such as pre-cut fruits or 2.5-pound berry trays. These bulk sales are handy items easily placed on dining tables. “Secondly, in terms of packaging, we need to consider what’s eco-friendly.” For instance, he explains, some tote bags are compostable. He also underscores the significance of packaging when it comes to organic items. “Our sector genuinely
needs to find solutions to ensure we’re compensated for our organic goods, as any misidentification at the point of sale results in significant losses.” Savanello adds, “We’re looking in a big way for more opportunities for our products to be packaged — but packaged sensibly for that consumer.” Wegmans’ Gaylord also emphasizes the importance of “taking a careful look at packaging. Some materials claim to be recyclable, but they’re not.” Thus, conscientious review is necessary, Gaylord notes. Going Forward Emerging technologies and evolving societal concerns are reshaping the produce sector and, undeniably, retail pro- duce departments. The Covid-19 pandemic wreaked havoc globally. Yet, the produce industry reflects broader societal patterns. Every significant event, no matter how cata - strophic, tends to yield some degree of positive outcome. Age-old practices, such as replenishing ice in vegeta- ble and pre-cut displays, will continue to entice con- sumers and are poised to stay relevant. The expansive produce industry will invariably honor its rich heritage while simultaneously embracing the finest and most flavorsome innovations.
Vision Magazine 23
October/November 2023
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