Dive into the industry’s evolution and what’s next, as illuminated by the 2023 IBO Global State of the Blueberry Industry Report. Opportunities Abound for the Blueberry Sector
by COLIN FAIN
I n recent years, blueberries have frequently made headlines. Their journey began more than a century ago with the commer- cial plantings of the highbush in New Jersey. Since then, they’ve evolved from a specialty crop to a global sensation. This ascent has introduced market dynamics that are reshaping the industry.
From 2018 to 2022, global blue- berry volumes surged 77%, reaching an estimated 2,030,000 metric tons, including both wild and cultivated fruit. This impressive level of growth has brought the category into a pe- riod that is characterized by height- ened competition and maturation, which leads to more stable pricing patterns. This includes price declines
Global Cultivated Production by Region
2000
1500
1000
500
0
2014
2016
2018
2020
2022
Years
Sum
Americas
Asia/Pacific
EMEA
Source: IBO
24 Vision Magazine
October/November 2023
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