Vision Magazine - October/November 2023

Market Trends

during specific periods of the year, largely influenced by expanding production regions in South America, particularly in Peru, as well as in Eastern Europe, Africa and Asia. As markets mature, the initial premi - um prices, especially in the spring and fall, are evening out, leading to greater consistency in pricing. In the Americas, pricing levels remained steady, largely due to Canada import - ing fruit from the United States and Mexico. Another significant trend is the negative impact extreme weath - er has had on the industry. This is evidenced by the first decrease in yields since 2016, when the industry was 36% of its 2022 size. The U.S. saw the most substantial reduction, with every region producing less than the previous year. The Southern states experienced the most signif - icant volume drop, while the Pacific Northwest was also deeply impact - ed. Other affected origins include Canada, Chile, Mexico and Spain, all

Global Cultivated Yield by Region

12.5k

10k

7.5k

5k

2.5k

0

2014

2016

2018

2020

2022

Years

Global Cultivated Average

Americas

Asia/Pacific

EMEA

Source: IBO

Vision Magazine 25

October/November 2023

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