Contents
Departments
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11 Foreword BY GUSTAVO YENTZEN 12 On the Radar 15 Retail Rundown 16 On the Move 24 Market Trends Opportunities Abound for the Blueberry Sector BY COLIN FAIN 29 Marketing Matters The Packaging Conundrum BY DAWN GRAY 30 Analysis El Niño Is Coming BY DR. DIEGO RIVERA
34 Produce Provenance A Giant Sloth’s Treat that Became a Super Bowl Celebrity BY JOHN PAAP 44 Opinion Feedback Fuels Innovation BY MELISSA MACKAY 56 Analysis The Potential Economic Impact of Generative AI BY JANE RHODES 72 Pricing and Volume Indicators 74 The World Today
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Publisher Gustavo Yentzen
Writers Tad Thompson, Bobby Samuels, Jane Rhodes, Steve Maxwell Contributing Writers John Paap, Colin Fain, Dawn Gray, Diego Rivera, Melissa Mackay
Issue #7 - October/November 2023 The Innovation Issue
For editorial or general inquiries, write to us at info@visionmagazineus.com For advertising inquiries, write to us at sales@visionmagazineus.com Vision Magazine is published by Yentzen Group. Address: Ave. Apoquindo 4775, Office 1504, Las Condes, Santiago, Chile. Vision Magazine is distributed to retailers, produce buyers and other industry executives in the U.S. and Canada six times a year. The magazine is not responsible for the content of advertisements or sponsored content. Opinions expressed by writers, columnists and contributing writers do not necessarily reflect the views of the magazine.
Editor Edward Vernon
Deputy Editor Ellen Uribe Art Director Roberto Ganzon
Photographers Derek Hader, Andrea Johnson
Cover Image Editor Johnattan Andaur
8 Vision Magazine
October/November 2023
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