Vision Magazine - October/November 2023




11 Foreword BY GUSTAVO YENTZEN 12 On the Radar 15 Retail Rundown 16 On the Move 24 Market Trends Opportunities Abound for the Blueberry Sector BY COLIN FAIN 29 Marketing Matters The Packaging Conundrum BY DAWN GRAY 30 Analysis El Niño Is Coming BY DR. DIEGO RIVERA

34 Produce Provenance A Giant Sloth’s Treat that Became a Super Bowl Celebrity BY JOHN PAAP 44 Opinion Feedback Fuels Innovation BY MELISSA MACKAY 56 Analysis The Potential Economic Impact of Generative AI BY JANE RHODES 72 Pricing and Volume Indicators 74 The World Today



Publisher Gustavo Yentzen

Writers Tad Thompson, Bobby Samuels, Jane Rhodes, Steve Maxwell Contributing Writers John Paap, Colin Fain, Dawn Gray, Diego Rivera, Melissa Mackay

Issue #7 - October/November 2023 The Innovation Issue

For editorial or general inquiries, write to us at For advertising inquiries, write to us at Vision Magazine is published by Yentzen Group. Address: Ave. Apoquindo 4775, Office 1504, Las Condes, Santiago, Chile. Vision Magazine is distributed to retailers, produce buyers and other industry executives in the U.S. and Canada six times a year. The magazine is not responsible for the content of advertisements or sponsored content. Opinions expressed by writers, columnists and contributing writers do not necessarily reflect the views of the magazine.

Editor Edward Vernon

Deputy Editor Ellen Uribe Art Director Roberto Ganzon

Photographers Derek Hader, Andrea Johnson

Cover Image Editor Johnattan Andaur

8 Vision Magazine

October/November 2023

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