9 Foreword BY GUSTAVO YENTZEN 10 On the Radar 22 Produce Trends The Changing Landscape of U.S. Winter Grape Supplies BY COLIN FAIN 26 Opinion As Consumers Demand Change, Evolu- tion Wins the Day BY ALLISON MOORE 28 Market Outlook How High Could Chilean Cherry Exports to the U.S. Go? BY EDWARD VERNON 32 People Power Navigating the New Workforce BY SARAH LOCKYER 34 Marketing Matters Fresh Perspectives on Fresh Produce From the Next Generation BY LISA CORK

50 Industry Chronicle Portabella Mushrooms Sprout from Complex History BY TAD THOMPSON 56 Profile Ruzzamenti’s Role at EFI Fits Her Need to be a Force for Good BY ELLEN URIBE 61 Opinion Will FDA’s New Food Traceability Rules Make Our Food Supply Safer? BY BILL MARLER 68 Vision Chronicle The Revolutionary Invention that No One Wanted to Use: The Shopping Cart BY IVAN FERNÁNDEZ AMIL 76 Pricing and Volume Indicators 78 The World Today



Issue #2 - December 2022 The Import Issue

Contributing Writers Mark Hamstra, Sarah Lockyer, Iván Fernández Amil, Lisa Cork, Colin Fain, Mason Brady, Allison Moore, Bill Marler Photographer Jen Adams Cover Image Editor Johnattan Andaur Illustrator Italo Ahumada Morasky

For editorial or general enquiries, write to us at For advertising enquiries, write to us at sales@ Vision Magazine is published by Yentzen Group. Address: Ave. Apoquindo 4775, Office 1504, Las Condes, Santiago, Chile. Vision Magazine is distributed to retailers, produce buyers and other industry executives in the U.S. and Canada six times a year. The magazine is not responsible for the content of advertisements or sponsored content. Opinions expressed by columnists and contributing writers do not necessarily reflect the views of the magazine.

Publisher Gustavo Yentzen Editor

Edward Vernon Deputy Editor Ellen Uribe Art Director Roberto Ganzon Writers Tad Thompson, Steven Maxwell, Claudia Carranza Coron

Ad Sales Manager Macarena Osiadacz Printer Thomas Group Printing

6 Vision Magazine

December 2022

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